The Omnichannel Approach: Your marketing approach needs to be targeted at potential customers and their needs. Choosing an omnichannel approach will give customers the ability to find wanted content across a variety of channels and will provide a more personalised and consistent user experience when interacting with your business.
Create a strong impact and maximize your reach by using various channels such as growth hacking, pay per click, SEO, content marketing, social media and banner ads. The more you use the better! Optimize your strategy and gain leverage over your competition.
Pod Casts: A useful medium to share content and a simple and inexpensive way to build your audience.Create a podcast so that people can listen to content on the go! Influence your audience, grow client trust and deliver value to your customers.
Video Content: Leverage video to communicate with your audience in a very visual way. Most people would rather watch a video than read a blog – 54% of internet users already watch video on a social media platform per month and the number is expected to increase to 85% in 2019.
Video marketing can produce amazing results, adding a video to a landing page increases the conversion rate by 80% and is a great way to improve the overall customer experience.
Voice search: Voice recognition technology is on the rise. Right now, 2out of every 5 adults are using voice search and it is predicted that by 2020, half of all searches on google will be voice based. Customers are welcoming the convenience of voice search, so get in front of the trend – optimize your site for voice search:
- Your site needs to load fast
- Make sure your site is https
- Answer questions briefly and to the point
- Optimize your landing page for conversions, do A/B testing.
- Optimize your website, blogs and other media pages to match the information on the voice search. Use relevant social content, understand the requirements of your customer and enhance your business offering.
Content Marketing: A solid strategy that will assist in building trust and loyalty and help retain your target audience. Statistics clearly show that content marketing is very successful when done right.
Consistently creating amazing, unique content through blog posts, news articles, images, videos and press releases will generate web traffic, create brand awareness and make the sales.
Artificial Intelligence: Tools like Siri and Alexa have become household names and statistics show that by the year 2022, 55% of homes will be using the AI solution. Artificial Intelligence improves the overall customer journey by allowing easier and faster searches for products and services whilst the analysis of consumer behavioural patterns allows for optimal customer service.
Incorporating Artificial Intelligence solution will save on costs and accelerate business growth. Allowing you to stay ahead of the curve, reach ideal customers with greater accuracy, offer an overall enhanced personalised customer experience and increase conversions.
The Emphire Online team is committed to helping you boost your online presence, attract potential customers and promote your business.
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